Numberstore cabs hit The Smoke

Released on = August 7, 2006, 5:22 am

Press Release Author = Kieron James

Industry = Telecommunications

Press Release Summary = Zimo introduces Numberstore cabs in London today.

Press Release Body = London, 07 August 2006 - Today saw the launch of Numberstore\'s
latest outdoor promotional campaign as bright green Numberstore taxis take to
streets of London.

The cabs carry a simple message: 0800 321 3000 - What\'s your number?

Zimo selected Leighton Media for the taxi design and Cabvert Media Solutions, the
UK\'s largest independent taxi advertiser, to implement the campaign. In addition to
the colourful livery, which carries a clear message about the importance of
memorable numbers, further information about the wide range of Numberstore
intelligent number services is conveyed on the back of the tip up seats inside the
cabs and on the customer receipt slips.

Zimo\'s CEO, Kieron James said, \"The idea to run an outdoor advertising campaign was
sparked following conversations with two of our own clients who run taxi firms in
Glasgow and Leeds. In their line of work, highly memorable numbers are critical and
advertising their 0800 numbers on their own vehicles got us thinking about ways in
which we could promote memorable telephone numbers and Numberstore\'s range of
intelligent call management services.\"

Cabvert\'s arguments were compelling: In London more than 60% of people said they
notice taxi advertisements and cabs are frequently in and out of busy and important
locations. The advertisements can be seen by pedestrians and drivers alike so we\'ve
even included rooftop messages which can be read from the top deck of a bus or from
an office window when the taxi is stationary.

\"In addition to the prominently placed 0800 freephone number, we\'re using cabs to
promote our new SMS short code services. Text \"numbers\" and your email address to
62299 and we\'ll instantly email further information about Numberstore services and
currently available memorable 0800 and 0845 numbers,\" added James.

Zimo is planning to introduce more Numberstore cabs outside London in the autumn, in
Birmingham, Manchester and Leeds.

Ends

About Zimo Communications Limited

Zimo is a Public Electronic Communications Network (PECN) provider and an active
member of the Federation of Communication Services and the Internet Telephony
Service Providers Association. Zimo is also a founder member of the Intelligent
Number Working Group and an accredited member of the Safebuy Assurance Scheme.

Web Site = http://www.numberstore.com

Contact Details = Zimo Communication Ltd.
26 York Street London W1U 6PZ | Tel: 0800 231 6321 | Fax: 08702 850 860

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